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Wrong Attitude 

Brand identity




(01) About the Brand


Wrong Attitude is a creative space where beauty care and aesthetics seamlessly blend. The owner, Yuri, tasked me with translating his vision into a tangible brand identity.



(02) The Idea


Building this brand with Yuri was an intense yet beautiful challenge. We started by exploring different styles and ways to truly capture the vibe of his future shop. Yuri's aesthetic blends street style with a gothic/emo twist. Combining these two sides of his vision and designing a custom type was a really fun process.


(03) Process






(04) Final results










WANT TO KNOW MORE? 




(E) asiatica.design@gmail.com
(P) + 31 (0) 620751532






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