Stichting Voor vrouwen door vrouwen
Visual Identity restyle
(01) About the foundation
VVDV is a foundation dedicated to providing financial support across key areas: IT, Art/Culture, and Medical/Social initiatives, helping women to thrive and innovate. They approached us seeking a fresh brand restyling that would better reflect their mission. I provided them with a new color palette aligned with their identity and created essential brand assets, including a new logo, typography, and digital assets for their updated website.
(02) Process and Challenges
To truly capture their strength and reflect their mission, I focused on the symbolism of women and doors. From this concept, I designed an elegant, minimalistic logo. This new logo is suitable for both online and offline communications, while clearly maintaining their core identity: "from women to women."
(03) Old Version
Old version logo Website hero section Homepage Footer
(04) The Process
Research Design tests Brand Logotype test 1 Brand Logotype test 2
(05) Final Results
WANT TO KNOW MORE?
(E) asiatica.design@gmail.com
(P) + 31 (0) 620751532