Atlantis Digital / Rebrand (In Progress)

Brand Identity

(01) About the Agency

Atlantis Digital is a full-service digital agency specializing in a wide range of services, including the AI Digital Lab, Digital Experience as a Service (DXaaS), web design and development, brand identity, and e-commerce solutions.

(02) Process and Challenges

To truly capture Atlantis Digital's full-spectrum identity, we recognized the need to re-evaluate our foundational design. Collaborating closely with the team, I focused on incorporating organic and rounded shapes. This design choice better reflects the interconnected ecosystem that defines Atlantis Digital.
The most significant challenge was developing a design that accurately and comprehensively portrays Atlantis Digital's diverse offerings.

(PPST, NEW WEBSITE COMING SOON!!)

(03) Starting point

Logo full colour

Website hero section

Logo negative

Colour palette

Social media comms

Client cases

Colour combination

(04) The Process

I began to design, rethinking the main elements. I worked with organic shapes to find an element that would represent the Agency.

I went with this: Host Grotesk, a clean typo. The "a" is its twisted character variation.

I tested combinations. To achieve a clean, sleek look, I reconsidered the approach. I kept only the Logotype as the main logo element.

With tagline

This is what I came up with eventually :)

I moved on to the color palette. My goal: capture an "underwater" look that would remain current through time.

I explored shapes, color combinations, and type.

Starting to get there!!

(05) Final results

Go to site

WANT TO KNOW MORE?

(E) asiatica.design@gmail.com
(P) + 31 (0) 620751532

Homepage

To explore